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Business English Exercises
 

SKUs and Pricing

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Home > Teaching Business English > Business English Lessons, Advanced Level # 92
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skus and pricing answer 1
Sales derive from a product's stock-keeping Units (SKU), the unique combination of the specific quality, price, container size, colour, model, etc, and the product name.

Correct answer: (d) unique

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skus and pricing answer 2
SKUs are what manufacturers produce, what retailers sell, and what consumers buy; brands are what are advertised.

Correct answer: (a) brands

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skus and pricing answer 3
A large proliferation of SKUs for consumer products has led to myriad choices for customers.

Correct answer: (c) proliferation

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skus and pricing answer 4
This has led to complicated supply and demand logistics, erosion of brand loyalty and more pressure on profit margins.

Correct answer: (c) erosion

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skus and pricing answer 5
Buyers have become much more demanding in recent years, forcing retailers to respond more quickly and efficiently.

Correct answer: (b) demanding

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skus and pricing answer 6
Many stores use a psychological pricing strategy called odd pricing, whereby prices end in odd numbers, such as $19.95.

Correct answer: (b) whereby

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skus and pricing answer 7
Presumably, customers see odd prices as being substantially below even prices, and consequently a bargain.

Correct answer: (c) substantially

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skus and pricing answer 8
On the other hand, luxury boutiques, to project a prestigious image for their products, use even pricing such as $10.00 or $50.00.

Correct answer: (c) prestigious

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skus and pricing answer 9
Multiple unit pricing is a strategy in which the customer perceives quantity buying as involving more savings.

Correct answer: (b) quantity

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skus and pricing answer 10
Multiple unit pricing is usually effective in increasing immediate sales of a product, but it may not increase the rate of consumption.

Correct answer: (b) immediate

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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