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Business English Exercises
 

Science and marketing (1)

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Home > Teaching Business English > Business English Lessons, Advanced Level # 215
Business buzzwords: The best valuator test answers printable business worksheets Science and marketing (2)

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science and marketing question 1
Gitte Meyer of the Copenhagen Business School notes that during the past decades, swarms of scientists from a wide range of fields have migrated from their ......... and descended onto the marketplace, adapting themselves to marketing practices in the process.


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science and marketing question 2
With surprising ease, science journalism seems to be adapting too; penduling comfortably between old-fashioned enlightenment, aimed at promoting science as a ........., and PR exercises, aimed at selling science on behalf of private interests.


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science and marketing question 3
This development provides ......... for thought in more than one sense.


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science and marketing question 4
In one respect, it prompts a critical question regarding conventional science journalism, marked by a lack of distinction ......... science popularization: does this kind of science writing in fact differ significantly from marketing practices?


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science and marketing question 5
At first ......... at least, there does not appear to be a big difference — if any at all — between promoting and selling.


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science and marketing question 6
Moreover, it prompts ......... on what kind of practices journalists, who are committed to enlightenment ideals about the rule of reason — ambiguous as those ideals are — should pursue in modern societies in order to keep the ideals alive.


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science and marketing question 7
Should they ......... to conventions and simply continue to promote or to sell science?


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science and marketing question 8
Or should they acknowledge that to promote what is seen, navely perhaps, but nevertheless as a general benefit, is a far ......... from selling the same thing, in much the same way, on behalf of vested interests?


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science and marketing question 9
The fundamental convention of science journalism is the convention of science transmission; that is, the ......... that journalists should relate to science by way of transporting scientific facts from scientists to a lay public for consumption.


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science and marketing question 10
The convention also contains the ......... that journalists should not interfere in any way with the scientific facts.


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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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