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Business English Exercises
 

Marketing Strategy

Answers to test questions and links to explanations

Home > Teaching Business English > Business English Lessons, Advanced Level # 409
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marketing strategy answer 1
The development of its marketing strategy is critical for a business, because without one, its efforts to draw customers are going to be haphazard and ineffectual.

Correct answer: (b) haphazard

Meaning of business term haphazard
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marketing strategy, question 1 marketing strategy, terms of stock haphazard, meet, central, fall, address, what does haphazard mean?

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marketing strategy answer 2
The focus of its strategy needs to be on ensuring that its products or services meet customer needs better than do its competitors', as well as on the development of long-term, profitable customer associations.

Correct answer: (c) meet

Meaning of business term meet
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marketing strategy, question 2 trading words balanced, hedge, commitment, exchange, what does meet mean? what is the definition for meet?

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marketing strategy answer 3
The business should identify whole new markets to target: central to a successful marketing strategy is understanding one's customers and their needs.

Correct answer: (b) central

Meaning of business term central
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marketing strategy, question 3 venture capital words ex-all, mutual, trust fund, little, what does central mean?

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marketing strategy answer 4
One key to successful marketing is the undertanding that both existing and potential customers will fall into specific segments or groups identified by their needs.

Correct answer: (b) fall

Meaning of business term fall
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marketing strategy, question 4 accounting terminology flow, original, prime, class, restricted, what does fall mean?

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marketing strategy answer 5
The focus of a company's strategy ought to be to identify such groups with their needs and then address them more successfully than its competition.

Correct answer: (a) address

Meaning of business term address
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marketing strategy, question 5 list of bonds words american, costing, open market, london, what does address mean?

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marketing strategy answer 6
In this way, the business is able to create a marketing strategy which makes the most of its strengths and then matches them with the needs of the customers it plans to target.

Correct answer: (c) makes

Meaning of business term makes
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marketing strategy, question 6 marketing strategy, lending credit vocab pool, compliant, novelty, paramount, what does makes mean?

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marketing strategy answer 7
If, for instance, a specific customer segment wants quality first and foremost, then marketing efforts aimed at them needs to direct their attention to the business's high quality service.

Correct answer: (b) foremost

Meaning of business term foremost
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marketing strategy, question 7 mergers acquisitions words light, catch, breach, layering, replica, what does foremost mean?

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marketing strategy answer 8
For maximum efficiency, the business should limit its activities to the methods that it thinks will work best, and thus avoid spreading its marketing budget too thinly.

Correct answer: (d) spreading

Meaning of business term spreading
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marketing strategy answer 9
Often forgotten is the necessity to monitor and evaluate the effectiveness of the marketing strategy; this control helps the company check how it is performing in practice and also helps to inform its future strategy.

Correct answer: (a) inform

Meaning of business term inform
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marketing strategy answer 10
One simple device is to inquire of each new customer as to how they found out about the company.

Correct answer: (b) device

Meaning of business term device
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marketing strategy, question 10 taxes terms dispel, ward, confiscate, by, robust, what does device mean? what is the definition for device?

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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EFL/ESL Links: Data Thievery • Brokerages term quagmire, lax, stick, aback, outcry • Data Thievery (Answers) • Mutual funds terms bartered, far-reaching, onus, malicious, harsh • Rogue Traders • Ipos terminology end-to-end, plimsoll, disparate, manipulation, zealous • Rogue Traders (Answers) • Mergers acquisitions words light, catch, breach, layering, replica • Islamic Financial Staff • Law estate terms outstripping, gazumping, bottleneck, balmier • Islamic Financial Staff (Answers) • Lending credit vocab pool, compliant, novelty, paramount • Foreign Shares • Currency vocab balanced, irredeemable, actuarial, digits, merchant • Foreign Shares (Answers) • List of bonds words american, costing, open market, london • Routing Orders • Banking term list direct, taxable, straddle, secured, confidentiality • Routing Orders (Answers) • Accounting terminology flow, original, prime, class, restricted • Pending Benefits • Investor relations terms nonlegal, jointly, listed, waiting • Pending Benefits (Answers) • Venture capital words ex-all, mutual, trust fund, little • The Best of Both Worlds • Business words due, preferred, spread, sleeper, coupon • The Best of Both Worlds (Answers) • Trading words balanced, hedge, commitment, exchange • ESL test: Marketing Strategy • Financial words device, inform, spreading, foremost, makes • ESL Audio Online - English MP3 - English Pronunciation
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