Many people drink wine, but many...

[Tom]

Many people drink wine, but many wine consumers know little about wine appreciation or wine and food pairing because they are intimidated or put off by the pretensions often associated with wine.

Could you please shed some light on the underlined part?

Yours

Tom

[Alan]

Hi Tom,

You asked about:

[Tom]

[Yankee]

[Tom]

Yes, Amy.

So do we agree about my queries? Could we use appreciation like this?

Thanks

Tom

[Yankee]

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Well there might be some people who would (such as the founders of McDonalds and Burger King ), but I'd say most people wouldn't.
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"Art appreciation" would be a typical collocation.
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