meaning of "direct sales"

[Ogr]

Business English Lesson, Advanced Level

ESL/EFL Test #187 "Direct Sales", question 1

The Direct Selling Association is the national trade association of the ......... firms that manufacture and distribute goods and services sold directly to consumers.

(a) establishment
(b) famous
(c) leading
(d) prestigious

Business English Lesson, Advanced Level

ESL/EFL Test #187 "Direct Sales", answer 1

The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers.

Correct answer: (c) leading
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what is the direct sales?

Ogr

[Mister Micawber]

.
Direct sales are from maker to final consumer (i.e. no wholesaler or retailer between them).
.
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Native English teacher at Mister Micawber's